THELMA aims to create uncomplicated essentials that fit the lifestyle of a woman who is quietly aware of who she is and what she likes.

She is a perfect mix of contradictory virtues: both serious and light, masculine and feminine. Sometimes she drinks green juice, sometimes she eats spaghetti bolognese.

She is decisive, a bit quirky, and at times, a tad rebellious.

She has a deep, unfailing sense of what works and she doesn't waste time trying things she knows will not.

She is very much herself.


A Haberdashery.

Through a building blocks approach to womenswear, THELMA puts thoughtful twists on archetypal garments customarily found in menswear. Each piece is created with longevity and versatility in mind. Never over-designed or too-precious, THELMA makes items intended to be worn again and again, season after season. 


It Starts at the Bottom...

Introducing the Thelma Penny Loafer, a.k.a. the Moneymaker.  What loafer-wearing women share is not so much a 'look' as an attitude, a nonchalance, a subtleness. The woman in loafers is ready for anything, from catching the subway to late-night dancing and everything in between. She doesn't create the illusion of confidence, she simply is.




THELMA was founded in 2016 by Amanda Greeley. Amanda currently lives and works in Charleston, SC.